Patricia Bukur
Founder & Chief Strategist
Patricia brings more than three decades of brand strategy and creative development to the future of websites, apps, and digital products. She helps founders and creative leaders connect what they want to build with the people they want to reach.
Built at the beginning of digital
In Chicago in 1993, as digital technology began reshaping business and culture, Patricia founded an integrated design and production firm that branded and launched companies, products, and people. Through Bukur Studio and later Clear Sky Productions, her work spanned aviation, finance, media, consumer products, technology, and culture.
After moving to Aspen in 1995, she developed a flexible, collaborative model: bringing together experienced designers, developers, writers, producers, and other specialists around each engagement, wherever they were based. That approach remains central to imaginYes today.
Looking ahead, with people in mind
Having seen digital technology transform entire industries, Patricia sees AI as the next major shift. Her applied AI strategy and digital product consulting help organizations use emerging tools thoughtfully, improve creative and business processes, and address the human questions around communication, identity, work, and cultural change.
In 2012, Patricia returned to graduate school to study depth psychology, deepening her understanding of how people think, feel, perceive, and create meaning. That perspective informs her brand strategy and her selective practice as a Jungian coach.
A creative practice beyond the screen
An artist, author, and longtime meditator, Patricia also supports nonprofit and cultural organizations. She has co-authored several books, including Foraging in the Rocky Mountains (2024) and the forthcoming Micro Manifest, and has ghostwritten books on health. Today, she advises, coaches, and develops brands for authors, filmmakers, founders, and other creative leaders.
Earlier client work includes United Airlines, The Sharper Image, Abbott Laboratories, Nightingale-Conant, Chefwear, FIFA World Cup 1994, Société Générale, Warner Bros. Records, and BoxStar Records.